Influencer Marketing in E-commerce – How to Increase Online Store Sales

Influencer marketing in e-commerce – how to increase online store sales? This is a question many e-commerce owners are asking today. Social media are no longer just spaces for branding – they have become fully-fledged sales channels. For example, Instagram Checkout and TikTok Shop (source: findyourinfluence.com) are growing rapidly, and brands now invest in influencers more often than in traditional ads.

Why do influencers sell better than banners?

Influencer marketing in e-commerce is built on authenticity. Customers trust creators more than display ads. Moreover, micro- and nano-influencers achieve higher average engagement rates (around 7.5%), which leads to real clicks and purchases. As a result, online store owners can expect better outcomes than with classic banner campaigns. On NanoInflu, the process becomes even easier, since in just minutes you can launch a campaign with influencers matched to your industry – fashion, beauty, electronics, or lifestyle.

How to use influencer marketing in an online store?

1. Choosing the right influencers
   In fashion, Instagram micro-influencers often work best. Meanwhile, in electronics, YouTube or TikTok reviewers bring more value, while in beauty, nano influ creators with tutorials drive strong engagement. Thanks to NanoInflu, you don’t have to manually search – the algorithm matches influencers based on content quality, demographics, and engagement.
2. Discount codes and commissions
   Campaigns with unique discount codes are a simple way to track sales. Therefore, the influencer gets their own code, while the store gains clear conversion data. NanoInflu also enables automated settlements for such campaigns, which saves both time and resources.
3. Sales-oriented content
   • Unboxings – highly effective in electronics, as they show the product in real use.
   • Reviews – perfect for fashion and beauty, since they build trust.
   • Live shopping – Instagram or TikTok live streams drive sales in real time.

Case study – fashion and micro-influencers

A streetwear clothing store launched a campaign with five micro-influencers on NanoInflu. The creators received apparel to test and then shared photos and short TikTok videos linking directly to the store. Additionally, each influencer promoted a -15% discount code. As a result, website traffic increased by 40% in just two weeks, while sales of selected items rose by 25%.

NanoInflu – the fastest start in e-commerce influencer marketing

NanoInflu is a marketplace that automates the entire process: from brief creation, through influencer selection, to campaign reporting. In addition, store owners can start with small budgets, test different creators, and only pay for actual results – with no hidden fees. That is why NanoInflu is the fastest way to make influencer marketing in e-commerce directly increase online store sales.