Modern brands are increasingly looking to their competitors for inspiration. As a result, influencer marketing campaign analysis has become not only a tool for measuring performance but also a way to understand trends and audience expectations. Marketers want to know how leading companies — such as Lancerto or Pasibus — collaborate with nano-influencers, what budgets they use, and what outcomes they achieve.
How Lancerto Uses Influencers to Build a Premium Brand Image
One of the most interesting examples is the collaboration between Lancerto and the NanoInflu platform. In a campaign promoting its new collection, Lancerto focused on authenticity and creator-brand alignment. Out of over 30 applications, three influencers were selected whose style and audience best matched the brand’s identity.
Moreover, the campaign was fully automated. With NanoInflu, Lancerto didn’t need to handle lengthy negotiations, paper contracts, or manual data checks. The platform delivered all the essential metrics — including reach, engagement rate, and ROI — in real time.
The Pasibus Case Study – A Fast Campaign with Big Results
Another great example is Pasibus, which launched a last-minute campaign for its new “Summer Deal” meal. Within just three days, 12 influencers joined the action at a total cost of only 449 PLN. The campaign reached 148,000 people and generated 8,900 interactions.
This proves that even small budgets can deliver impressive results when brands use the power of nano-influencers. Thanks to their authenticity and local reach, audiences respond far more positively compared to traditional ads.
How Much Does an Influencer Campaign Cost? A Look at Budgets and ROI
Many business owners still ask: how much does an influencer campaign cost?
With NanoInflu, you can start a campaign from just 300 PLN in the barter model. In the paid model, brands maintain full control over their budgets — paying only for approved creators and measurable results.
The built-in analytics dashboard provides:
- Cost per reach and interaction,
- Estimated campaign ROI,
- Average engagement rate (7.5%).
Consequently, every brand can build its own performance benchmark and compare results with the competition.
NanoInflu as an Analytical and Educational Tool
The NanoInflu platform not only connects brands with creators but also teaches how to design and manage successful campaigns. Businesses gain access to reports, case studies, and examples of well-executed influencer projects. It’s the perfect solution for those ready to move from inspiration to execution.
Conclusion
An influencer marketing campaign analysis is an excellent way to understand how the market works and identify which strategies bring the best results. With NanoInflu, every brand — regardless of budget — can quickly launch campaigns, monitor results, and build a trusted image among real audiences.
👉 Book a free demo and see how NanoInflu can simplify influencer marketing for your brand:
https://calendly.com/maksymilian-jonczy-nanoinflu/30min
