Influencer marketing is not just a trend – it’s a proven way to increase online sales and create income streams for both brands and creators. In this article, we’ll show you how to make money online with influencer marketing from two perspectives: the business side and the influencer’s side.
For Businesses – Influencer Marketing and Online Sales
Working with influencers increasingly leads to measurable financial results. Large e-commerce brands report that affiliate links from influencers can boost sales by up to 25% (SpeedCommerce).
The most common mechanisms include:
- Discount codes – assigned to an influencer, allowing brands to track conversions while giving customers an incentive to buy.
- Affiliate links – performance-based payouts where brands only pay for actual sales.
- Performance campaigns – highly measurable with clearly defined ROI.
With tools like NanoInflu, businesses can easily select influencers, generate automated contracts and reports, and optimize campaigns for ROI without wasting time on manual processes.
For Influencers – How to Make Money on Instagram and TikTok
It’s not just companies that profit. Beginner creators can also discover how to make money on Instagram or TikTok by working with brands.
First steps:
- Build a niche profile – pick a focus, such as fashion, lifestyle, or fitness.
- Show engagement – nano influencers (1–10k followers) often achieve higher engagement rates than larger accounts.
- Join NanoInflu – as a creator, you can quickly find your first paid or barter collaborations with brands.
With NanoInflu, influencers don’t need to search for brands manually – brands come to them. The platform removes negotiation stress, since briefs, contracts, and payments are handled automatically.
ROI in Influencer Marketing – Why It Matters
For both businesses and creators, influencer marketing is one of the simplest ways to make money online. Brands see a tangible return on investment, while influencers generate their first income from social media activity.
In summary:
- For businesses – influencer marketing drives sales, measures conversions, and enables campaign optimization.
- For influencers – it’s a straightforward path to earning money online through authentic collaborations.
With NanoInflu, the process is simpler, faster, and more accessible for everyone.
