Influencer marketing is now one of the most effective tools for promoting fashion brands. Moreover, the Lancerto Case Study shows that even well-known brands can achieve impressive results with a minimal budget. All of this is possible thanks to NanoInflu, the first Polish 360° influencer marketing platform that automates the entire collaboration process.
How did the promotion work?
Lancerto, a leading Polish premium fashion brand specializing in men’s and women’s wear, decided to test a modern approach to marketing. The company posted a campaign announcement on NanoInflu, and within just a few days, over 30 influencers from across Poland applied.
After analyzing all applications, the Lancerto team selected three creators who best fit the brand’s aesthetic and values. As a result, the campaign maintained an authentic tone, and the message resonated perfectly with the target audience.
What was the cost of the campaign on Nano?
Many marketers wonder, how much does a campaign on NanoInflu cost? In Lancerto’s case, it was only 300 PLN, which covered the cost of posting a barter offer. As a result, the brand achieved outstanding reach without paying any additional fees.
This clearly proves that influencer marketing can be accessible to businesses of all sizes. Furthermore, barter campaigns on NanoInflu don’t require middlemen or commissions, making them simple and cost-effective.
What results did the campaign achieve?
The Lancerto campaign was based on a barter exchange – influencers received shirts from the new women’s collection. One of the posts gained over 5,000 likes, along with dozens of comments and shares.
See the post here:
👉 https://www.instagram.com/p/DLzDgXbIvII/?img_index=1
The high engagement showed that carefully selected nano-influencers can create emotional connections with a brand. Additionally, the authenticity of their content translated directly into a positive product perception.
Why choose NanoInflu?
NanoInflu is the first 360° influencer marketing platform in Poland, simplifying every stage of a campaign – from influencer search to performance analysis. Thanks to Nano, brands can plan, run, and measure campaigns seamlessly in one place.
How to start your own campaign on Nano
- Create a free account.
- Click “Create open campaign.”
- Paste your website link.
- The system automatically generates the brief and inspiration ideas for you.
- After paying the campaign fee, influencers start applying on their own.
Consequently, you gain a fast, simple, and measurable way to promote your brand.
Finally, if you’d like to see how it works in practice, book a free demo – I’ll be happy to show you how easy influencer marketing can be with NanoInflu:
👉 https://calendly.com/maksymilian-jonczy-nanoinflu/30min
