If you’re asking which platform pays influencers best, this guide is for you. We also clarify which influencer marketing is best, where influencers meet and publish, which brand pays the most, and how to reach or start as an influencer. All within the scope of NanoInflu—a streamlined platform for creators and brands.
Which platform pays influencers best?
Industry research in 2025 shows that major platforms like YouTube consistently rank highest in influencer earnings, especially for established creators, thanks to ad revenue, subscriptions, and BrandConnect deals The Times+15Epidemic Sound+15Shopify+15WikipediaPodcastleWikipedia+3ClearVoice+3Vogue Business+3. TikTok and Instagram follow closely but typically offer less per-post revenue, albeit higher engagement rates Epidemic Sound+1Influencer Marketing Hub+1.
Still, marketplace platforms like Pearpop and Afluencer offer performance-based pay and access to brand collaborations, often outperforming direct platform deals for mid-tier creators looking for reliable revenue streams Wikipedia+1Wikipedia+1.
Which influencer marketing is best?
Brands overwhelmingly favor micro and niche influencer campaigns due to cost-effectiveness and authenticity. In 2025, 73% of brands choose micro or mid-tier creators for campaigns, and their engagement-to-cost ratio is superior Shopify+3PR Newswire+3Influencer Marketing Hub+3. Niche influencers are widely considered the “secret weapon” for targeted campaigns Wikipedia+15Popular Pays+15Logie+15.
Where can you meet influencers? Where do they publish?
Most influencers publish on TikTok, Instagram Reels, YouTube, and increasingly via live shopping streams or podcasts dash.app+4Business Insider+4ClearVoice+4. TikTok leads in short-form video engagement with ROI perceived best by marketers (50%) and actual conversion (78%) dash.app. Many creators now also host video podcasts on YouTube and Spotify, expanding audience reach Business Insider.
Which brand pays influencers the most?
Luxury and big consumer brands often pay top-tier influencers hefty sums. Still, most marketing value (EMV) is generated through authentic content by smaller influencers. Beauty brands like Jo Malone, Huda Beauty, and Prada score high EMV from macro‑influencers and niche creators alike The Times+15Vogue Business+15Shopify+15.
How to reach influencers?
If you’re a brand, you can use platforms like NanoInflu, Pearpop, or Afluencer to filter, connect, and launch collaborations at scale. NanoInflu especially streamlines campaign creation: you provide your content objectives and the platform matches creators automatically.
How to start as an influencer?
To start as a content creator or influencer:
- Build authentic content around a niche—like eco‑lifestyle, tech, or beauty.
- Choose your primary platform (TikTok for short form, YouTube for long form).
- Focus on engagement over follower count; micro-influencers now make up 75% of Instagram influencer base WikipediaInfluencer Marketing Hub.
- Join influencer marketplaces such as Pearpop or Afluencer to get brand collaboration offers Influencer Marketing Hub.
- Use a smart platform like NanoInflu to manage briefs, posting schedules, and earned media tracking.
Why choose NanoInflu?
- Automates campaign workflows for brands and creators in minutes.
- Matches campaigns to niche influencers offering the best ROI and engagement.
- Handles tracking, performance reports, and payout transparency.
- Reduces entry barriers for new influencers and small brands alike.
Summary
- Which platform pays influencers best? YouTube leads, followed by TikTok and Instagram, while platforms like Pearpop and Afluencer offer performance-based pay
- Which influencer marketing is best? Micro and niche campaigns deliver best ROI
- Where influencers publish and meet? TikTok, Instagram, YouTube, live streams, podcasts
- Which brand pays most? Big luxury brands, albeit often better ROI from engaged niche creators
- How to reach influencers? Use platforms like NanoInflu
- How to start as influencer? Build niche content, leverage micro audience, join marketplaces, use NanoInflu
