Audio in influencer marketing: podcasts and Clubhouse is a trend rapidly growing in 2025. More and more brands are looking for ways to reach audiences not only through images but also through voice. Podcasts, voice-based stories, and audio platforms help build authentic relationships and deliver content in a more intimate and engaging way.
In this article, we’ll explain when to use audio in campaigns and how NanoInflu helps brands connect with audio creators.
Why is audio becoming important in influencer marketing?
- Closeness and authenticity
Podcasts and Clubhouse sessions create the feeling of a one-on-one conversation. Audiences often spend dozens of minutes with the influencer, which strengthens trust in the brand. - New content formats
Audio is perfect for education, lifestyle, or B2B industries. It allows a brand’s story to be told in a calm and less intrusive way than traditional ads. - Niches and communities
Podcasters often attract highly specific audiences. This means the brand can reach exactly the right group of people.
When should you use audio in campaigns?
- Brand awareness building – long-form audio is excellent for telling a company’s story, values, and mission.
- Education and thought leadership – tech or finance brands can use podcasts to explain complex topics simply.
- Exclusive events – Q&A sessions on Clubhouse or Twitter Spaces help create unique customer experiences.
How does NanoInflu support audio in influencer marketing?
On NanoInflu brands can:
- find podcasters and audio creators aligned with their industry and values,
- create audio campaign briefs in just a few minutes,
- monitor results with reports on reach and engagement,
- build long-term relationships with audio influencers.
Moreover, NanoInflu removes technical barriers – brands don’t need deep podcasting expertise because the platform automates creator matching and campaign management.
Example of an audio campaign
A fitness brand partnered with a podcaster running a health and wellness show. Sponsored segments appeared in multiple episodes, covering workouts, diet tips, and supplements. The result? A 40% increase in brand awareness and a significant number of new customers who heard about the products in a trusted, authentic context.
Conclusion
Audio in influencer marketing: podcasts and Clubhouse are channels that allow brands to build deeper connections with audiences than traditional posts or ads. If your brand wants to tell a story, gain trust, and reach niche communities – audio is a great choice.
👉 With NanoInflu, you can easily find podcasters and audio creators who will help you run effective campaigns. Learn more: www.nanoinflu.com
