In today’s digital marketing world, the term nano-influencer appears more and more often. But who exactly are they, and why are brands increasingly choosing to collaborate with them? NanoInflu – Poland’s first platform for marketing with nano-influencers – proves that success is not always about the size of your audience but about the quality of engagement.
What Is a Nano-Influencer?
A nano-influencer is typically a creator with 1,000 to 10,000 followers. While their audience is smaller, it’s highly engaged, loyal, and authentic. That’s why campaigns with nano-influencers achieve an average engagement rate of 7.5%, outperforming many large creators.
With NanoInflu, collaborating with such influencers becomes easy and secure — from publishing your campaign to signing agreements, all in one place.
Why Choose Nano or Micro-Influencers?
First, nano-influencers build real and personal connections with their communities. Their audiences are genuine and often local, which drives stronger campaign results.
Second, working with them is faster and more affordable. You don’t need massive budgets or complex negotiations.
Third, through NanoInflu, brands can instantly find the right creators in their niche — whether it’s fashion, food, beauty, or education.
Furthermore, nano-influencers help brands build credibility and trust, which is vital in 2025 when consumers increasingly rely on authentic recommendations rather than ads.
How Does the Platform for Marketing With Nano-Influencers Work?
NanoInflu is a 360° automated tool that enables brands to:
- Create campaigns in minutes with an AI brief generator.
- Review and accept influencer applications.
- Sign agreements online (including NDAs, licenses, and collaboration contracts).
- Analyze performance — reach, engagement, and ROI.
As a result, every company, regardless of size or budget, can run professional influencer marketing campaigns without intermediaries.
Influencer Marketing and Rankings
In recent years, influencer rankings in Poland have gained massive popularity — from the Top 100 creators to niche lists such as beauty, travel, and tech.
For many brands, these rankings are a starting point for research. Yet more and more companies now choose to work with smaller, nano-influencers.
Why? Because it’s not just about follower count — it’s about real results and conversions.
NanoInflu stands out as a platform focused on the quality and credibility of creators, using data analysis and AI algorithms to match brands with the right audience automatically.
This approach saves time, money, and ensures that each campaign reaches the people who truly care about the brand.
Summary
Nano-influencers are the future of influencer marketing. They are closer to their communities, generate higher trust, and deliver stronger results than many large creators.
That’s why brands choose NanoInflu — the platform for marketing with nano-influencers. It automates every step of the collaboration process and helps companies grow faster and more efficiently.
Want to learn how to launch your first campaign?
Book a free demo and discover how easy influencer marketing can be:
👉 https://calendly.com/maksymilian-jonczy-nanoinflu/30min
