Influencer Marketing Basics for Entrepreneurs – A NanoInflu Guide

What is influencer marketing and why is it growing so fast?
In short: it’s a form of promotion where brands collaborate with individuals who influence purchasing decisions – influencers. In 2025, according to a report from marketingpropulse.com, brands will, for the first time, spend more on influencer marketing than on traditional digital ads. This shows how much trust companies place in this strategy, making it a cornerstone of modern marketing.

Why is influencer marketing profitable for entrepreneurs?

1. Trust and authenticity – studies show that 92% of consumers trust influencer recommendations more than traditional TV ads (strategiczni.pl).
2. Higher engagement – nano and micro influencers (1–50k followers) achieve up to three times more engagement than celebrities.
3. Budget flexibility – with platforms like NanoInflu, businesses can launch campaigns tailored to budgets of any size.
4. Speed of execution – on nanoinflu.com, you can find creators, build a brief, and launch a campaign in minutes.

When should you use influencer marketing?

• When launching a new product and you need quick reach.
• If you want to boost online sales, e.g., in e-commerce through affiliate links and discount codes.
• To build brand awareness and improve your image.
• When testing different target audiences without the high cost of traditional ads.

According to borbis.pl, more than 80% of companies that tried influencer marketing said the ROI exceeded their expectations. That’s why so many entrepreneurs search for: “is influencer marketing worth it?”.

How does NanoInflu work in practice?

NanoInflu automates the entire process – from selecting creators to approving content and tracking results. With NanoInflu:

• You save time by not searching manually.
• You pay only for delivered campaigns (no hidden costs).
• You get access to 1,000+ verified influencers across industries.
• You can easily compare engagement and stats.

Checklist: How to launch a campaign with an influencer step by step

1. Define your campaign goal – sales, awareness, leads, or branding.
2. Select the right influencers – nano and micro creators with relevant audiences.
3. Prepare a clear brief – brand intro, product info, and content expectations.
4. Launch via NanoInflu – the system matches you with the best creators.
5. Monitor results – track performance and learn what content works best.

Conclusion

Influencer marketing basics are simple yet powerful for entrepreneurs looking to grow online. With platforms like NanoInflu, campaigns are faster, cheaper, and more effective than traditional methods. If you’re wondering where to start, the answer is simple: visit nanoinflu.com and discover how influencers can grow your brand.