Promoting eyeglasses at an optician is a topic relevant to both store owners and customers looking for information about guarantees and promotions. In this article, we’ll answer the most common questions and show you how modern marketing tools – like NanoInflu – help you attract more clients and build long-term brand trust.
How can you promote eyeglasses?
Let’s start with the basics. When it comes to promoting eyeglasses from a marketing standpoint, these methods are especially effective:
- Influencer marketing – collaborate with creators who wear glasses and create lifestyle or fashion content
- Local Google Ads campaigns – target keywords like “optician + city”
- Short videos for Instagram and TikTok – showcase eyewear styling tips or behind-the-scenes eye exams
With NanoInflu, you can launch a campaign like this in minutes. Simply provide your store’s URL, and the system generates a brief and matches you with the right creators.
How many times can you file a warranty claim for eyeglasses?
From a legal perspective, eyeglasses can be claimed under warranty like any other product – according to consumer rights law. This means you’re entitled to submit a claim up to 2 years after purchase. If the same issue appears again – such as cracked frames or lens defects – you can file a repeat claim, as long as it’s not caused by misuse.
For more details, you can refer to your country’s consumer protection authority, such as the UOKiK in Poland.
Can you file a claim with Vision Express?
Yes, Vision Express accepts returns and complaints in accordance with applicable laws. Additionally, they often offer extended warranties, such as an extra 12 months of protection. Full details can be found on their website or by visiting a local store.
That said, this article focuses on promoting eyeglasses at an optician in a marketing context – where visibility, trust, and messaging make the difference.
How to promote eyeglasses and attract more clients?
Here are several proven methods:
- Highlight style, not just function – Glasses are a fashion accessory. NanoInflu helps you reach fashion-forward creators who show how eyewear can elevate a look.
- Leverage local campaigns – People search for “opticians near me” – so be sure your business is listed on Google Maps and active on local social media channels.
- Engage your audience – Run a contest like: “Show off your glasses and win a free eye exam.” You can easily launch this type of campaign through NanoInflu using prebuilt tools and creator lists.
- Educate your customers – Create a video campaign comparing cheap online frames with professional optician services. Let a creator tell their story – it’s a compelling, trustworthy form of content.
Summary
- How to promote eyeglasses at an optician? – Through influencer marketing, local outreach, and creative campaigns
- How many times can you claim a warranty on eyeglasses? – Multiple times, within the legal 2-year period, if the defect reoccurs
- Can you file a complaint with Vision Express? – Yes, under consumer law and often with extended coverage
- How to attract clients to an optical store? – Authentic content, contests, education, and campaigns powered by NanoInflu
This post needs to be translated from Polish.
